Lancôme AR

The Lancôme Augmented Reality App was part of the launch of two new beauty product lines, “Absolue” and “Absolue l’Extrait.” Lancôme asked us to create an App that would introduce and promote the new products in an innovative way using Augmented Reality technology.

The launch of the App took place in various Lancôme Pop-Ups around Asia. During the campaign, Lancôme representatives used iPads to demonstrate the products and directed the iPads’ back panel cameras towards Lancôme Product advertisements. Using the customized Augmented Reality features of the App, the printed advertisements magically came alive and told the story behind both product lines using an enchanting array of 3D animations.